Product Segment

Honda and Bridgestone, two iconic Japanese automotive brands, have teamed up to collaborate on future product development for the Australian market.

Bridgestone Australia and New Zealand is overhauling the way it services major fleet customers with the widespread implementation of its locally developed B Mobile platform technology.

Prominent campervan rental agency Spaceships continues to turn to Bridgestone tyres for exceptional value, nationwide support and long-lasting tyres for its New Zealand fleet.

Australia's premier performance driving program, BMW Driving Experience is seeing a significant increase in tyre life since switching to Bridgestone's new flagship Potenza S007A tyre.

Leading commercial tyre solutions provider Bridgestone has launched a new gate based tyre pressure monitoring system (TPMS) at the 2019 Brisbane Truck Show, designed to enhance and strengthen its Total Tyre Management model.

Leading supplier to the Australian trucking industry, Bridgestone, has extended its partnership with industry body NatRoad for a further two years. The tyre company has bolstered its support through to 2021 by backing NatRoad's recently announced careers initiative.

A local delivery driver for Bayswater Mitre 10 has received national recognition and the title of Bridgestone Bandag Highway Guardian for his role in helping remove a toddler from a crash site in February.

Bridgestone Australia & New Zealand has thrown its support behind all eight Australian teams taking part in the 2019 Bridgestone World Solar Challenge, as part of Bridgestone Corporation's supply to 32 teams around the world.

Firestone is set to make a resurgence in the off-road segment of the market with the launch the Destination M/T2 'maximum traction' and the Firestone Transforce A/T2 all-terrain tyres.

Australia's sole producer of cold-cured retreads, Bandag, has a fresh solution for the most demanding applications with the launch of the all-new BDV pattern.

Industry leader Bridgestone has reset the benchmark for steer tyres with the launch of its next generation flagship steer tyre, the R154.

Bridgestone has upped the ante on the ‘street to track’ concept with the introduction of the RE-71RS.

Bridgestone's new street-legal semi-slick tyre, the Potenza RE-71RS, has entered the market having already proven its credentials with a 1-2 finish in the Australian Time Attack Club Sprint class at Wakefield Park last month.

It has been announced that the Grenadier, the much awaited 4x4 from INEOS Automotive, will be equipped on its standard specification with tailor-made Bridgestone Dueler A/T 001 tyres. The innovative, permanent four-wheel drive Grenadier has been engineered to deliver resilience, robustness, and the ability to take on all terrains – qualities that have all been intensified by Bridgestone's bespoke offering.

Lamborghini has chosen Bridgestone as the tyre supplier for the Lamborghini Huracán STO, a new supersports car set to be released in 2021.

Bridgestone applied its lightweight and environmentally-friendly ENLITEN technology on Turanza Eco tyres specially engineered for Lightyear One, providing significant efficiency contribution in order to maintain battery life, maximise vehicle range, and reduce environmental impact.

Despite Covid-19 restrictions preventing the fanfare it deserves, Bridgestone's new Victorian flagship site in Truganina has officially been opened, with the new operations hub in Melbourne's western suburbs showcasing Bridgestone's new solutions centric focus into the future.

Australia's leading truck tyre supplier, Bridgestone, has bolstered the capability and versatility of its drive tyre range with the introduction of the M866 – designed and engineered specifically for local conditions.

Australia's most trusted tyre brand, Bridgestone has launched its new flagship performance tyre – POTENZA Sport.

Leading retread producer, Bandag, is giving New Zealand truck operators even more reason to put their trust in its range of quality products with a strengthened warranty offering called 'Bandag Assurance'.

National freight provider Hi-Trans Express is reaping the efficiencies of the Bridgestone M866, with the new drive tyre exceeding mileage expectations across linehaul operations and lowering costs, off-road downtime, and their environmental footprint.

Remote mobile specialist healthcare organisation, Heart of Australia, will continue to have the support of Bridgestone beyond its 10-year anniversary, with Australia's most trusted tyre brand committing to a three-year partnership extension.