Note: International press release. This is a 1:1 copy of the original issued by Bridgestone Corporation. No adaptations have been made to cater for the local market.
- Bridgestone has been selected by Lamborghini to be the tyre supplier of the Lamborghini Huracán STO and deliver custom-developed tyres able to maximise the supercar’s incredible performance.
- Bridgestone’s sustainable virtual tyre development helped to achieve maximum results despite COVID-19 pandemic.
- The tailor-made Bridgestone Potenza tyres will help to bring the Huracán STO’s track-level performance to road users as of 2021.
Lamborghini has chosen Bridgestone as the tyre supplier for the Lamborghini Huracán STO, a new supersports car set to be released in 2021.
Bridgestone has developed a tailor-made Potenza tyre for the Huracán STO. The company engineered a high-performance tyre capable of maximising the Huracán STO’s traction, handling, control, and extreme overall performance.
The perfect fusion of technology and design
Bridgestone’s Potenza tyres specifically developed for Lamborghini’s Huracán STO supercar are the result of a new collaboration between two industry leaders. Like the Lamborghini Huracán STO, the custom-engineered Bridgestone Potenza tyres are the perfect fusion of technology and design.
Key to the tyre’s success in maximizing the supersports car’s performance is the combination of pattern and cavity design and the use of the latest state of the art technologies. The Potenza tyres apply an asymmetric tread design for enhanced steering response and cornering stability, and an internal crown structure that distributes footprint pressure evenly when cornering. These features, combined with a newly developed tread compound that enhances grip, help to bring the Huracán STO’s track-level performance to road users.
A new project
Thanks to a strong collaboration with Lamborghini and its virtual development technology, Bridgestone carried out its tyre development process to achieve maximum results despite limitations caused by the COVID-19 pandemic.
Bridgestone’s capabilities in virtual tyre development proved crucial to its Potenza tyres achieving outstanding performance in the given timeframe, with the tyre manufacturer testing several combinations in its virtual environment and integrating tyre behaviour in the vehicle’s system to find the perfect match for Lamborghini in a virtual driving simulator. This resulted in a process that went from start to finish in a more efficient way and with a reduced environmental impact.
The Lamborghini Huracán STO will begin production beginning of 2021. As well as the road-focused, custom-developed Potenza fitment, Bridgestone will also be providing a track-oriented, road-homologated version of the tyre that applies “race” technologies to maximize the vehicle’s track performance, especially in dry conditions.
Commenting on this announcement was Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA: “It’s been a pleasure for our team to work so closely with Lamborghini for the first time, and on such an exciting project. The Huracán STO is an incredible piece of engineering that deserves a custom tyre that can fulfill its full potential. I can proudly say that Bridgestone has delivered such a high-performance tyre. It has been fantastic for the team to have worked on a project that is at the forefront of technology in so many ways.”
About Bridgestone in Europe, Russia, Middle East, India and Africa:
Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions, and serves its customers in an extensive retail network with thousands of touchpoints.
Together with its partners and guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.