Bridgestone and Forza Motorsport are partnering to launch the first-ever “Bridgestone Rivals: Race to the Top'' virtual gaming competition where participants will race the iconic Lamborghini Huracán STO on the game’s virtually created “Hakone Grand Prix Circuit”. The collaboration with Forza Motorsport, simulation racing video games globally, is the first of its kind, with Bridgestone becoming the first tyre manufacturer to partner in this latest instalment of the racing sim series.

Bridgestone has retained the Most Trusted Tyre Brand status across Australia and New Zealand, retaining the coveted title named by Reader’s Digest for an unprecedented 11th time in Australia, and the eighth straight year in NZ.

Bridgestone is showcasing the beauty of performance with the launch of a passion fuelled, innovative "Master the Art of Ultra Performance" artwork series, using technology and artificial intelligence in its formation.

Bridgestone Australia has re-entered the agricultural sector through the direct supply, distribution, and technical support of Bridgestone and Firestone branded tractor tyres.

Truck tyre industry leader, Bridgestone, has updated its main trailer fitment and launched the R168II in the primary 11R22.5 size.