Media Release

Bridgestone develops All-Terrain tyres for highly anticipated INEOS Grenadier

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Note: International press release. This is a 1:1 copy of the original issued by Bridgestone Corporation. No adaptations have been made to cater for the local market.

  • The Grenadier is a much-awaited debut from automotive newcomer INEOS Automotive.
  • To be released in early 2022, the rugged 4x4 will arrive on the market with Bridgestone Dueler A/T 001 tyres as its standard fitment on both 17" and 18" wheel variants.
  • Bridgestone was chosen by INEOS for both its long history as a leading tyre manufacturer and its global network.

It has been announced that the Grenadier, the much awaited 4x4 from INEOS Automotive, will be equipped on its standard specification with tailor-made Bridgestone Dueler A/T 001 tyres. The innovative, permanent four-wheel drive Grenadier has been engineered to deliver resilience, robustness, and the ability to take on all terrains – qualities that have all been intensified by Bridgestone's bespoke offering.

Tyres that are integral to the vehicle, no matter where it's driven

A versatile all-terrain tyre that balances on and off-road characteristics for a comfortable journey, Bridgestone's Dueler A/T 001 enables drivers to keep going in all conditions, regardless of terrain. The tyre's tread design provides enhanced traction and braking – ideal for conquering tough terrain in all seasons and conditions. Enhanced tread grooves create better water evacuation, as well as low noise on tarmac, all without compromising on-road performance.

The INEOS Grenadier is a 4x4 built to take on the world's most remote places. To deliver on that objective, Bridgestone have produced a specifically tuned Dueler A/T 001, increasing the tyre's maximum load capacity to allow for the weight of the vehicle and increase the weight capacity for drivers; a new compound  to deliver enhanced performance in snowy terrains and achieve Three Peak Mountain Snowflake (3PMS) certification; and optimised ride and handling when the vehicles are in fully laden conditions – including towing.

The result is a bespoke Bridgestone tyre that is integral to the strong performance of the Grenadier, wherever it's being driven.

'A project that has excited so many people around the world'

The Grenadier will go into production in late 2021, with first customer deliveries in early 2022. Bridgestone's bespoke Dueler A/T 001 tyre will be available on the vehicle in two sizes: 265/70 R17 116S XL and 255/70 R18 116S XL.

A short documentary series from INEOS Automotive, 'Building the Grenadier', has been commissioned to showcase the development of the new, rugged 4x4. Episode Six of this series, titled "Kicking the Tyres", deep dives into the vehicles' wheels and tyres and features an interview with Bridgestone EMIA's Marketing Manager for the North Europe Region, Andy Mathias.

"At Bridgestone we love working with automotive newcomers who force us to continuously innovate and improve what we do," commented Steven De Bock, Vice President Consumer Business Unit, Bridgestone EMIA. "INEOS Automotive is a company that is building a vehicle from the ground up with the end user at the heart of the design. It's an exciting opportunity and we're thrilled to be involved in a project that has interested so many people around the world."

"We are very pleased to work with Bridgestone as the supplier of the standard equipment tyre for the Grenadier. The team at Bridgestone has taken our 'Built on Purpose' message to heart in tailoring the Dueler A/T 001 to our requirements'' said Mark Tennant, Commercial Director INEOS Automotive.

About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions, and serves its customers in an extensive retail network with thousands of touchpoints.

Together with its partners and guided by its global corporate social responsibility commitment, 'Our Way to Serve', Bridgestone and its subsidiaries are dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.