BMW Driving Experience reaps the benefits of Potenza S007A switch
Australia's premier performance driving program, BMW Driving Experience is seeing a significant increase in tyre life since switching to Bridgestone's new flagship Potenza S007A tyre.
Bridgestone launches street legal, track warrior Potenza RE-71RS
Bridgestone has upped the ante on the ‘street to track’ concept with the introduction of the RE-71RS.
Australian Time Attack class champions won over by new Bridgestone Potenza RE-71RS
Bridgestone's new street-legal semi-slick tyre, the Potenza RE-71RS, has entered the market having already proven its credentials with a 1-2 finish in the Australian Time Attack Club Sprint class at Wakefield Park last month.
Bridgestone selected by Lamborghini as tyre supplier for Huracán STO supercar
Lamborghini has chosen Bridgestone as the tyre supplier for the Lamborghini Huracán STO, a new supersports car set to be released in 2021.
Flagship Bridgestone POTENZA Sport Launches as Already Proven Performer
Australia's most trusted tyre brand, Bridgestone has launched its new flagship performance tyre – POTENZA Sport.
Bridgestone Showcases Ultra Performance Through Art and Technology
Bridgestone is showcasing the beauty of performance with the launch of a passion fuelled, innovative "Master the Art of Ultra Performance" artwork series, using technology and artificial intelligence in its formation.
Bridgestone Partners with Forza Motorsport to present "Bridgestone Rivals: Race to the Top" Gaming Event
Bridgestone and Forza Motorsport are partnering to launch the first-ever “Bridgestone Rivals: Race to the Top'' virtual gaming competition where participants will race the iconic Lamborghini Huracán STO on the game’s virtually created “Hakone Grand Prix Circuit”. The collaboration with Forza Motorsport, simulation racing video games globally, is the first of its kind, with Bridgestone becoming the first tyre manufacturer to partner in this latest instalment of the racing sim series.