Brands

Bridgestone re-enters New Zealand Motorsport as tyre supplier and title partner of Toyota GR86 Championship.

Bridgestone has retained the Most Trusted Tyre Brand status across Australia and New Zealand, retaining the coveted title named by Reader’s Digest for an unprecedented 11th time in Australia, and the eighth straight year in NZ.

Bridgestone Corporation has been named by the FIA at the World Motor Sport Council in Baku as sole future tire supplier for the ABB FIA Formula E World Championship starting in the 2026-2027 season.

Bandag has officially been recognised as a Circular Economy Collaborator by Tyre Stewardship Australia (TSA). The Bandag process is valuable in driving sustainable outcomes for used tyres, by extending their life, and contributing to TSA's vision of a circular economy for end-of-life tyres and tyre recovery in Australia.

Bridgestone Corporation is celebrating a decade as the title partner of the Bridgestone World Solar Challenge (BWSC) by naming the largest cohort of Bridgestone-supported teams in the history of the event. In the year of its 60th anniversary of Bridgestone Motorsport activity, Bridgestone has further showcased its long-term commitment to sustainable global motorsport at the official event launch of the 2023 BWSC in Adelaide. This year, 35 teams will take on the 3,000km journey from Darwin to Adelaide on Bridgestone tyres.

Bridgestone has claimed a double Gold result in the tyre retailer category of the annual Reader's Digest Quality Service Awards.

Leading retread producer, Bandag, is giving New Zealand truck operators even more reason to put their trust in its range of quality products with a strengthened warranty offering called 'Bandag Assurance'.

Australia's most trusted tyre brand, Bridgestone has launched its new flagship performance tyre – POTENZA Sport.

A quick acting Linfox driver has been named as a Bridgestone Bandag Highway Guardian after saving a woman's life on a Queensland motorway when she suffered a medical episode while driving.

Bridgestone's new street-legal semi-slick tyre, the Potenza RE-71RS, has entered the market having already proven its credentials with a 1-2 finish in the Australian Time Attack Club Sprint class at Wakefield Park last month.

A transport driver who saved the life of a fellow truckie has been honoured as a Bridgestone Bandag Highway Guardian, after being tracked down on Facebook.

A livestock transporter has been honoured as a Bridgestone Bandag Highway Guardian for his quick thinking and selfless response in saving the life of a motorist trapped in an overturned vehicle.

Industry leader Bridgestone has reset the benchmark for steer tyres with the launch of its next generation flagship steer tyre, the R154.

Australia's sole producer of cold-cured retreads, Bandag, has a fresh solution for the most demanding applications with the launch of the all-new BDV pattern.

Firestone is set to make a resurgence in the off-road segment of the market with the launch the Destination M/T2 'maximum traction' and the Firestone Transforce A/T2 all-terrain tyres.

A local delivery driver for Bayswater Mitre 10 has received national recognition and the title of Bridgestone Bandag Highway Guardian for his role in helping remove a toddler from a crash site in February.

A Linfox truck driver has been named a Bridgestone Bandag Highway Guardian by the Australian Trucking Association following his remarkable actions and compassion at a multi-vehicle crash site in February.