Bridgestone and Forza Motorsport are partnering to launch the first-ever “Bridgestone Rivals: Race to the Top'' virtual gaming competition where participants will race the iconic Lamborghini Huracán STO on the game’s virtually created “Hakone Grand Prix Circuit”. The collaboration with Forza Motorsport, simulation racing video games globally, is the first of its kind, with Bridgestone becoming the first tyre manufacturer to partner in this latest instalment of the racing sim series.
Bridgestone is showcasing the beauty of performance with the launch of a passion fuelled, innovative "Master the Art of Ultra Performance" artwork series, using technology and artificial intelligence in its formation.
Bridgestone's new street-legal semi-slick tyre, the Potenza RE-71RS, has entered the market having already proven its credentials with a 1-2 finish in the Australian Time Attack Club Sprint class at Wakefield Park last month.
Australia's premier performance driving program, BMW Driving Experience is seeing a significant increase in tyre life since switching to Bridgestone's new flagship Potenza S007A tyre.