Bridgestone Handprints Explainer

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Australia's most trusted tyre brand has launched an evocative piece of social media content that highlights just how much contact a car has with the road – merely four handprints worth of tread. The grungy video serves as an engaging and visual representation of the four patches of car tyres that make contact with the road, by contrasting four individual, black handprints within a white square, representing the average size of a car, painted on a warehouse wall.