Media Release

Winter Olympian Tess Coady teams up with Bridgestone Australia, building on efforts to inspire our next generation of athletes

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  • Snowboarder Tess Coady joins Team Bridgestone Australia 100 days out from the Olympic Winter Games Beijing 2022.
  • Bridgestone continues to encourage and inspire Australians with the Chase Your Dream in collaboration with Team Bridgestone ambassadors.
  • Partnership with Tess Coady builds on community activity undertaken throughout the Olympic Games Tokyo 2020.   

ADELAIDE, South Australia (27 October, 2021) — To celebrate 100 days until the Opening Ceremony of the Olympic Winter Games Beijing 2022, Bridgestone has announced snowboarding sensation Tess Coady as a Team Bridgestone Australia ambassador athlete. Coady and Bridgestone will work together to continue to encourage and inspire Australians with the 'Chase Your Dream' message. 

Coady is one of the fastest rising talents in international Snowboard Slopestyle discipline, and heads into next year's Olympics as one of Australia's top medal hopefuls.

Bridgestone, a Worldwide Olympic and Paralympic Partner, and Coady will bring the 'Chase Your Dream' message to life through inspirational content in the lead up to the Olympic Winter Games in February – highlighting Tess' journey and defining moments in her career, and her tips on how to realise your own ambitions through resilience.

Taking inspiration from mentors who encouraged her to chase her own dream, Coady believes she can play an integral role to inspire others. 

"I'm stoked to be joining the Bridgestone family heading into the Olympic Winter Games. They have a really great community at Bridgestone and I really relate to the 'Chase Your Dream' message they are putting out!" she said.

Resilience and determination have been defining factors in Coady's career, highlighted by the way she bounced back from injury on the eve of her Olympic debut at the Olympic Winter Games PyeongChang 2018 and the journey to where she is today.

"Pyeongchang was definitely a challenging event for me, however I can see with hindsight now that set back was what I needed to really refocus on my goals and how I was going to achieve them. It helped me become more motivated than ever to become a better snowboarder and athlete," Coady added.

"My journey since then has really been about showing myself and the public how setbacks can be overcome, and you really can come back stronger and better than ever if you are willing to work hard enough."

Coady's partnership with Bridgestone builds on the community-led projects that Bridgestone has conducted over the past three years in the lead up to and post the Olympic Games Tokyo 2020. In conjunction with fellow Team Bridgestone Australia ambassador athletes: Ariarne Titmus, Joe Ingles, Heath Davidson, Cathy Freeman and Connor O'Leary, Bridgestone reached out to the next generation of athletes through inspirational sessions and investment into facilities.

In line with the company's global Corporate Social Responsibility initiative, 'Our Way to Serve', which aims to enhance the way people live, work and play, Bridgestone's activity with Coady intends to arm Australians with the right mindset to be able to pursue their own dreams, taking Tess' story as inspiration. 

According to Bridgestone Australia & New Zealand Managing Director, Stephen Roche, the partnership with Tess Coady is a fitting and exciting next phase of the multi-faceted Chase Your Dream campaign.

"Tess Coady's story of how she was inspired by her own mentors, and how she applied the lessons she learned from them in order to bounce back from hardship is something we can all take encouragement from. We're proud to partner with Tess and to be able to share her story for the benefit of not just the winter sports community, but all Australians," Mr Roche said.

"For the past four years, we've been encouraging and inspiring Australians to chase their dreams, and this is the next phase of that journey – equipping them with the tools and mindset to support those dreams."

The next iteration of Bridgestone's 'Chase Your Dream' activity will be launched officially in the new year in the weeks leading up to the Olympic Winter Games Beijing 2022.

To date, Bridgestone Australia has brought the Chase Your Dream campaign to life through: the rousing story of Belle Brockhoff ahead of the Olympic Winter Games PyeongChang 2018 and the extensive community focussed Tokyo 2020 activity: the refurbishment of a basketball court in Sydney's west with Tokyo 2020 Medallist Joe Ingles, introduced a group of children in Perth to surfing through a surfing school with professional surfer Connor O'Leary, contributed to a state-of-the-art Athletics facility in Adelaide and hosted an intimate training session with Sydney 2000 Olympic Gold Medallist Cathy Freeman, conducted a wheelchair tennis workshop in Melbourne with Rio 2016 Paralympic Gold Medallist Heath Davidson, and two inspiration school appearances with dual Tokyo 2020 Gold Medallist Ariarne Titmus.


About Bridgestone’s “Our Way to Serve” initiative:

“Our Way to Serve” aims to inspire Bridgestone teammates to continue doing great work, by continuing to do good for the world. “Our Way to Serve” organizes Bridgestone’s CSR efforts under three Priority Areas: Mobility; People; and Environment. “Our Way to Serve” reflects the company’s longstanding philosophy of “Serving Society with Superior Quality” and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world.

From our beginnings in the 1930s, our founder, Shojiro Ishibashi, believed that a business that contributes to society would do well by doing good. Today, this is more important than ever, with mounting social and environmental challenges threatening the planet and the quality of life of all people living on it. Now, as a global leader, the Bridgestone Group is committed to serving society by improving access to smart, safe transportation, building healthy, resilient communities, and minimizing our environmental impact. Looking forward, we remain committed to driving innovation around mobility, people, and the environment – so that we can continue to serve society with superior quality for generations to come.

About Bridgestone Australia Ltd.:

Bridgestone is a global leader in tyres and rubber, and is building on its expertise to provide solutions for safe and sustainable mobility.  In Australia, Bridgestone Australia Ltd. offers a range of services and solutions to all segments of the Australian market to deliver social value and customer value. Bridgestone’s extensive range of quality tyres is complemented by the provision of mechanical and fleet services through the company’s nationwide retail network of Bridgestone Select and Bridgestone Service Centres, mobile service provider Lube Mobile, and the manufacturing and sale of quality retreads through Bandag Pty Limited. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About Team Bridgestone and Team Bridgestone Australia:

Athletes are the driving force of the Olympic Games and represent the heart of the Olympic Movement. They are also Bridgestone customers who put in countless hours on the road, day in and day out, traveling to and from training and competition, no matter the distance or weather conditions. In the lead up to the Olympic and Paralympic Winter Games Beijing 2022, Bridgestone is proudly supporting athletes who embody the company’s “Chase Your Dream” message and will serve as the face of Bridgestone activities as Team Bridgestone.

Bridgestone Australia is proudly partnering with Australian Olympic Snowboarder and rising star, Tess Coady, to share the ‘Chase Your Dream’ message through the lens of ‘resilience’, building on the Corporate Social Responsibility (CSR) driven projects leading up to and during Olympic and Paralympic Games Tokyo 2020.

About the Bridgestone Corporation Worldwide Olympic and Paralympic Partnerships:

Bridgestone Corporation, headquartered in Tokyo, proudly became a Worldwide Olympic Partner in 2014 and a Worldwide Paralympic Partner in 2018. The company has global rights to the Olympic and Paralympic Movements through to 2024, a period that includes the Olympic and Paralympic Games Tokyo 2020, Beijing 2022 and Paris 2024. Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships are guided by a global “Chase Your Dream” message, which intends to inspire people to overcome obstacles and persevere in pursuit of their goals. Additionally, these activities advance the company’s efforts to help create a more inclusive and sustainable society in alignment with its global corporate social responsibility commitment, Our Way to Serve. As a worldwide partner, Bridgestone has marketing rights that include its full range of tires, tire services and selected automotive vehicle services, self-propelled bicycles, seismic isolation bearings, and a variety of building and industrial products.

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