Media Release

Unrivalled trust – Bridgestone remains 'Australia's Most Trusted Tyre Brand' for a sixth consecutive year

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Bridgestone has retained the title of 'Australia's Most Trusted Tyre Brand' for a sixth consecutive year.
The leading tyre company remains the sole recipient of the coveted award since the tyres category was added to Reader's Digest's Most Trusted Brands accolades in 2014.
Bridgestone Australia & New Zealand Managing Director, Stephen Roche, says the significance of trust is high within the company.
"Being named 'Australia's Most Trusted Tyre Brand' for a sixth time in 2019 is an incredible feat and we're honoured to have the recognition from Australian motorists," Mr Roche said.
"Trust is something that is hard to earn, and easy to lose. We are dedicated to ensuring we build on the trust we have earned with Australian motorists over the years through providing quality, reliable tyres, as well as giving back to the community.
"For Bridgestone, trust is crucial. Just one hand print of tread per tyre connects a car to the road, so it's vital that motorists can turn to a trusted tyre brand in Bridgestone, and have peace of mind when they drive. This accolade shows that our name has become synonymous with safety and quality," he added.
Globally, Bridgestone invests more than $800 million per year in research and development for its range of car, 4x4, SUV and commercial tyres, and continues to place an emphasis on safety, quality and performance.
The Reader's Digest Most Trusted Brands survey is conducted by research firm Catalyst, and saw nearly 2,500 respondents in the 2019 appraisal across 70 categories. The research showed that reputation, reliability and quality were key considerations relating to a consumer's trust.
According to Reader's Digest's Advertising & Retail Director Asia Pacific, Sheron White, the award is proof Australians feel in safe hands with Bridgestone.
"Having the correct tyres are one of the key factors that keep you safe on the road. So what better recommendation could you get for safe tyres than that of the Australian population? Who do consumers think of when they think of road safety and having the best tyres fitted on their cars?" Ms White said.
"Once again Bridgestone has been voted the 'Most Trusted Tyre Brand' in our independent survey, where we polled over 2,500 Australians. This is now their sixth consecutive year, what an achievement. Well done Bridgestone," she added.
In addition to providing quality products and service, Mr Roche believes a driving force of the public's trust is Bridgestone's commitment to giving back to the community. Through meaningful partnerships such as Leukaemia Foundation and Road Safety Education's flagship high school program, RYDA, Bridgestone supports the community beyond safe, quality tyres.
"Quality and reliable products are only one part of the equation when it comes to building trust. Bridgestone knows actions are important, and that's why we devote attention to our social responsibilities such as making young drivers and our roads safer, supporting those in need, and our commitment to environmental sustainability," Mr Roche said.
"I believe that the community support that Bridgestone provides under its 'Our Way to Serve' platform, the global corporate social responsibility initiative that underpins our management fundamentals, highlights many reasons why motorists can put their trust in Bridgestone," he added.

For further media information please contact: 

Tom Worsley - PR and Content Specialist
Bridgestone Australia
+61 8 8206 0208
+61 488 665 592