Media Release

Lube Mobile Launches Bold New Look and Renewed Commitment of 'Auto Service Delivered'

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  • Australia's most loved mobile mechanical service provider, Lube Mobile, launches a fresh new look.
  • Lube Mobile launches a renewed 'auto serviced delivered' tagline as it continues its evolution as a solutions provider.
  • New-look Lube Mobile reflective of the brand's rich heritage and ongoing commitment to customers.

SYDNEY, New South Wales (26 June 2023) – One of Australia's most iconic automotive service providers, Lube Mobile has re-affirmed its commitment to the industry through the unveiling of a bold new look, redesigned website, and renewed focus on customer experience.

Lube Mobile revealed its striking new look with a refreshed tagline, "Auto service delivered", paying homage to its rich 40-year heritage and future as a sustainable mobility solutions provider.

The new look is the first significant evolution of the Lube Mobile brand since it was first launched in 1982. The bold new visual identity retains Lube Mobile's iconic red base colour with a fresh and modern new logo. The fresh look also features a modern take on Lube Mobile's trademark spanner logo, incorporating it into a location point – showcasing how the service provider will come to you and live up to the auto service delivered proposition.

"The unveiling of this new identity is a significant milestone in Lube Mobile's history. As the pioneers and leaders in mobile automotive servicing, Lube Mobile has an iconic reputation," said Lube Mobile General Manager, Shane Cox.

"This fresh, bold new identity, along with our renowned customer service, convenience and expertise will ensure we remain synonymous with delivering the right service in the right location.

"The new look vans definitely stand out and I have no doubt will become icons of the industry in their own right, in the same way "Lube Mobile will come to you", and our unforgettable number, 13 30 32, has become a piece of Australian culture," he added.

From its humble beginnings in 1982 as a single-van operation, Lube mobile has become one of the largest mechanical service providers with more than 200 fully equipped mobile vans, and more than 250 expert mechanics throughout Australia. Lube Mobile also offers mobile tyre services through its fleet of 17 specialty tyre vans.

Through its fleet of mobile mechanics and network of workshops in metropolitan and major regional centres across Australia, Lube Mobile is well equipped to conduct the full range automotive services. Lube Mobile offers logbook car servicing, brake repairs, clutch replacements, and engine diagnostics, as well as roadside assistance and emergency breakdown services, ensuring that customers can get help when they need it most 

Lube Mobile is also a trusted supplier to major fleet management organisations in Australia and corporate fleets because of the company's ability to carry out inspections and servicing onsite, maximising productivity and operational efficiency.

"We know that our customers rely on us to keep their vehicles running smoothly and our new identity reflects this. The 'auto service delivered' tagline showcases the entire business in three words: all things automotive from mum and dad's trusted family car to the latest models, all things service related from batteries to complete mechanical works, delivered to where-ever suits the customer," Mr Cox explained.

"We are excited to unveil our new brand identity and bring it to life. We have always been committed to providing the best possible experience for our customers, and this rebranding initiative reflects our ongoing efforts to stay ahead of the curve and meet the evolving needs of today's motorists."

Lube Mobile's renewed focus on customer centric solutions is in line with parent company Bridgestone's global vision of transitioning to a sustainable solutions company. Through this vision, Bridgestone remains committed to the Australian market as the most trusted tyre brand for the past decade, but as a leading automotive service provider.

Lube Mobile will continue to play a pivotal role in providing Australians with the convenience of expert mechanics on their doorstep into the future through its commitment of auto service delivered.

About Bridgestone Australia Ltd.

Bridgestone is a global leader in tyres and rubber, and is building on its expertise to provide solutions for safe and sustainable mobility.  In Australia, Bridgestone Australia Ltd. offers a range of services and solutions to all segments of the Australian market to deliver social value and customer value. Bridgestone’s extensive range of quality tyres is complemented by the provision of mechanical and fleet services through the company’s nationwide retail network of Bridgestone Select and Bridgestone Service Centres, mobile service provider Lube Mobile, and the manufacturing and sale of quality retreads through Bandag Pty Limited. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.