- Bridgestone joins forces with leading fuel supplier Ampol to enhance customer journey for NatRoad member tyre purchases.
- Bridgestone / Ampol collaboration offers NatRoad members discounts across a wider range of tyres through use of Ampol's market leading business fuel card.
- Value co-creation between Ampol, NatRoad and Bridgestone another step towards sustainable solutions for the industry.
GOLD COAST, Queensland (24 October, 2022) – Two of the Australian trucking industry's most prominent names, Ampol and Bridgestone, have joined forces to benefit NatRoad members with enhanced benefits to the co-branded NatRoad AmpolCard.
Announced at the NatRoad Conference on the Gold Coast, the enhanced offering will see NatRoad AmpolCard holders now able to use their AmpolCard at Bridgestone's national network of participating Bridgestone Service Centres and Bridgestone Select truck stores for tyre and tyre related services, as well as accessing exclusive NatRoad pricing.
To celebrate the launch of this iconic collaboration with Ampol, Bridgestone has bolstered the discount available to NatRoad members on Bridgestone and Firestone branded truck tyres until 31 December, with a 15% off RRP available until the end of the year.
According to NatRoad CEO, Warren Clark, the bolstered offering is a win for NatRoad's membership base of owner/drivers and small to medium fleet operators.
"This is an incredibly exciting announcement for NatRoad because it highlights how our partners are working collaboratively to benefit the industry. This partnership sees two of our greatest benefits, Ampol's industry leading fuel discount and Bridgestone's tyre discount, rolled into a single, easy to transact process for our members," Mr Clark said.
The strengthened offer will continue to see NatRoad AmpolCard holders benefit from the regular AmpolCard features as well as the exclusive pricing at ~380 Ampol national truck sites, with an upgrade to receive Services and Repairs added onto their AmpolCard account for the first 12 months of the partnership.
Through the addition of Services and Repairs, AmpolCard holders are now able to purchase Bridgestone's truck and bus tyre range and Bandag retreads using their card at truck stores within the national Bridgestone Service Centre and Bridgestone Select network, benefiting from the NatRoad member discount of 10 per cent on Bridgestone and Firestone tyres, as well as the features of the AmpolCard.
The benefits to NatRoad members now extend beyond truck tyres, with AmpolCard fleet pricing also extended on Bridgestone's range of passenger, 4x4, SUV and Light Truck Tyres for NatRoad AmpolCard holders.
"We understand that fuel and tyres are a significant expense for many businesses, so we are pleased to be able to work with Bridgestone to deliver further benefits for NatRoads members", said Sean Straney Head of AmpolCard and B2B offers.
Bridgestone's Sales Director, Claudio Sodano, says the offer is underpinned by our vision of offering our customers sustainable solutions in line with the Bridgestone E8 Commitment.
"We're delighted to team up with Ampol to provide a solution for simpler, more efficient way for Natroad members, our customers, to access the Bridgestone tyre offer. We're committed to providing quality tyres to the industry, and this new offer makes our tyres even more accessible and affordable for the smaller operators in the industry," Mr Sodano said.
"NatRoad members made it known that they wanted a simple way to access our tyres at great prices, and now we're delivering on this through the benefits of AmpolCard. This is a clear demonstration of how we are delivering customer value with an easier, more efficient and economical way for members to purchase tyres."
The co-branded NatRoad AmpolCard, now with additional benefits from Bridgestone, is available exclusively to NatRoad members. Visit the NatRoad website for further details.
About the Bridgestone E8 commitment:
The Bridgestone E8 Commitment was launched this year, committed to creating value through "purpose" and "process," together with employees, society, its partners, and customers to realise a sustainable society. This will serve as the axis to drive management while earning the trust of future generations.
Made up of eight values: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment, the Bridgestone E8 Commitment is designed to create purpose and process for the company, partners and customers towards the development of a more sustainable society.
About Bridgestone Australia & New Zealand:
Bridgestone is a global leader in tyres and rubber, and is building on its expertise to provide solutions for safe and sustainable mobility. In Australasia, Bridgestone Australia & New Zealand. offers a range of services and solutions to all segments of the Australian market to deliver social value and customer value. Bridgestone’s extensive range of quality tyres is complemented by the provision of mechanical and fleet services through the company’s nationwide retail network of Bridgestone Select, Bridgestone Service Centres and Bridgestone Tyre Centres, mobile service provider Lube Mobile, and the manufacturing and sale of quality retreads through Bandag Pty Limited. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.