Media Release

Bridgestone New Zealand Maintains Gold Quality Service Award Streak

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  • Bridgestone New Zealand claims Reader's Digest Gold Quality Service Award for a fourth straight year.
  • Quality Service Award recognises Bridgestone's commitment to its customers.
  • The recognition is a demonstration of how Bridgestone is educating and empowering customers and simplifying the customer journey in line with the Bridgestone E8 Commitment Values.

AUCKLAND, New Zealand (22 November 2022) — Bridgestone continues to prove itself in the areas of customer service by claiming the top spot in the tyre retailer category in the annual Reader's Digest Quality Service for an impressive fourth consecutive year.

Bridgestone's network of Bridgestone Select and Bridgestone Tyre Centres throughout New Zealand has won the accolade every year since 2019.  

The annual Quality Service Awards are conducted by independent firm, Catalyst, and saw a sample of 2,500 Australians and 2,163 New Zealanders surveyed across 35 categories, with Bridgestone stores awarded Gold in the tyre retailer category yet again.

According to Director of New Zealand Business at Bridgestone, John Staples, the repeat success in this category showcases Bridgestone's commitment to the customer.

"This award highlights that New Zealand motorists turn to Bridgestone not only for proven and trusted products, but also our expert advice and our exceptional customer service," Mr Staples said.

"As the automotive industry continues to evolve and emerging technologies become more prevalent, we know that customers will continue to turn to suppliers that they know and trust, and that's why delivering a seamless customer experience is so important.

"Our future as a sustainable solutions company goes beyond just tyres, and a core part of this is delivering on the individual needs of customers. It's one of the ways Bridgestone will continue to provide value to our customers."

The Quality Service Awards see consumers rate their experiences with retailers across five key criteria: personalisation, understanding, simplicity, satisfaction, and consistency.

One of the key additions to Bridgestone New Zealand's offering in recent years is the enhancement of its eCommerce website, bolstering the strengths of the physical store network with a customer-friendly approach to purchasing tyres online through the Bridgestone New Zealand website.

Bridgestone's continued success in the Quality Service Award complements the brand's status as Australia & New Zealand's Most Trusted Tyre Brand, as voted by motorists in the annual Reader's Digest Most Trusted Brands survey – a title Bridgestone New Zealand has claimed for the past six years.

"Bridgestone has earned the trust of motorists not just for our quality range of tyres, but also for our award-winning service – and winning the Quality Service Awards again in 2022 just highlights this trust," Mr Stapled added.

As part of the company's global mid-long term business strategy, Bridgestone is undergoing an evolution towards a sustainable solutions company, placing its Bridgestone E8 Commitment at the core of its operations.

Through the Bridgestone E8 Commitment, the company strives to create purpose and process for the company, partners and customers towards the development of a more sustainable society through eight values: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment.

Bridgestone's award-winning service model exemplifies the values of ease, through a convenient, one-stop location for tyres and servicing, and empowerment, through delivering expert advice so motorists can make informed decisions.



About Bridgestone New Zealand Ltd.

Bridgestone is a global leader in tyres and rubber, and is building on its expertise to provide solutions for safe and sustainable mobility. In New Zealand, Bridgestone New Zealand Ltd. offers a range of services and solutions to all segments of the New Zealand market to deliver social value and customer value. Bridgestone’s extensive range of quality tyres is complemented by the provision of mechanical and fleet services through the company’s nationwide retail network of Bridgestone Select and Bridgestone Tyre Centres, and sale of quality Australian manufactured retreads through Bandag Pty Limited. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.