Media Release

Bridgestone Drives Greater Value in the Trucking Industry Through Launch of New Generation M729II ECO Tyre

Add to Basket Remove from Basket
  • Bridgestone announces M729II ECO launched as the next generation TBR drive tyre.
  • M729II ECO boasts wear life capabilities with the additional benefits of fuel savings and reduced CO2 emissions.
  • The credentials of the M729II ECO were tested and validated with 1 million kilometres of local evaluation.
  • The development of the M729II ECO is a demonstration of the values of the Bridgestone E8 Commitment.

AUCKLAND, New Zealand (24 February, 2023) – Market leading tyre supplier, Bridgestone has amplified its commitment to the NZ Trucking industry with the launch of its most advanced drive tyre to date, the M729II ECO.

The M729II ECO will officially go on sale from 1 March through Bridgestone's wide network of New Zealand truck stores and serves at the successor to two of Bridgestone's industry benchmark products: the wear life champion M729, and the fuel saving Ecopia M749.

Through the development and adoption of new compound technologies, Bridgestone has been successful in bolstering the core strengths of both predecessor tyres in the M729II ECO - resulting in a long-lasting, durable drive tyre with a lower rolling resistance to contribute to fuel savings and CO2 emission reduction.

Bridgestone's Director of New Zealand Business, John Staples, highlighted the significance of the M729II Eco's development as another step forward for the industry.

"We are excited by the launch of the M729II ECO because it highlights how NZ transport operators can have the best of both worlds when it comes to durability, drive traction performance and sustainable benefits," Mr Staples said.

"The M729II ECO is a key product for us because it addresses two of the industry's core needs through one solution, without compromising on capabilities. It provides operators with the durable, long-lasting tyre they demand, that also supports their targets for fuel saving and reduced C02 emissions."

Bridgestone has invested in new technologies for its truck and bus products to achieve a long-lasting, durable compound with a lower rolling resistance. Through the new compound development, the M729II ECO has achieved a 20 per cent lower rolling resistance than the M729 – making it comparable to Bridgestone's benchmark Ecopia M749 tyre without a compromise on drive traction performance.

By utilising the trusted and durable M729 tread pattern with the new compound technology, the new generation M729II ECO has reset the benchmark for durability, with up to 10 per cent better wear life than its predecessor. As a result, the M729II ECO boasts the benefits of Bridgestone's low rolling resistance products: fuel savings, and reduced C02 emissions - all without the compromise of traction performance or wear life.

"The launch of the M729II ECO is a demonstration of Bridgestone's commitment to the NZ transport industry. We've taken the time to understand what operators need in their drive tyres and enhanced our offering based on real world feedback and testing," Mr Staples added.

"By focusing on the strengths of our two industry leading products, the long lasting M729, and the fuel saving Ecopia M749, we've developed a tyre that delivers on both value propositions in the M729II ECO. It has allowed us to rationalise our line up and make it simpler and more efficient for fleet operators."

The M729II ECO enters the market as an already proven performer following more than 1 million kilometres of evaluation through its development, overseen by Bridgestone's New Zealand based Technical Field Services team.

Prior to its sign off for launch, Bridgestone tested the M729II ECO in real world conditions by utilising a range of customers across highway/regional applications, as well as mild on/off road applications.

According to Bridgestone New Zealand Technical Field Services Manager, Derek Hall-Jones, NZ operators can be confident in the performance of the M729II ECO.

"We set ambitious targets for the M729II ECO, and our extensive testing and evaluation program saw all of these exceeded. Working closely with our counterparts in the Bridgestone China Asia Pacific Technical Centre, we were able to deliver a drive tyre that met the needs of the New Zealand market from a performance point of view, with additional benefits of fuel savings and reduced emissions," Mr Hall-Jones explained.

"Anecdotal feedback of from operators is that the M729II ECO delivers either equal or better performance than its predecessors across wear life, traction, worn appearance, cut/chip resistance, and wet braking performance.

"Data that we collected from more than 1 million kilometres of testing highlights the success of this development, and we look forward to our customers realising the benefits of the M729II ECO for years to come," he said.

The development of the Bridgestone M729II ECO is also in line with the values of the Bridgestone E8 Commitment, which was launched last year.

The Bridgestone E8 Commitment is the company's global platform for value co-creation towards a more sustainable future, integrating purpose and process to address environmental and social factors through eight values: energy, ecology, efficiency, extension, economy, emotion, ease and empowerment. 

M729II ECO is in line with the values of energy, supporting the realisation of a carbon neutral society, ecology, by advancing sustainable tyre solutions, economy, through the maximisation of business operations, and efficiency, through the maximisation of productivity.

"The launch of the Bridgestone M729II ECO highlights how we collaborate with the industry and our customers to add value to their business through quality products and sustainable solutions," Mr Staples said. 

"This is a clear demonstration of how the Bridgestone E8 Commitment is delivering value to customers, advancing the industry, and collectively we are co-creating value towards a sustainable future."


About the Bridgestone E8 commitment:

The Bridgestone E8 Commitment was launched last year, committed to creating value through "purpose" and "process," together with employees, society, its partners, and customers to realise a sustainable society. This will serve as the axis to drive management while earning the trust of future generations.

Made up of eight values: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment, the Bridgestone E8 Commitment is designed to create purpose and process for the company, partners, and customers towards the development of a more sustainable society.

About Bridgestone New Zealand Ltd.

Bridgestone is a global leader in tyres and rubber, and is building on its expertise to provide solutions for safe and sustainable mobility. In New Zealand, Bridgestone New Zealand Ltd. offers a range of services and solutions to all segments of the New Zealand market to deliver social value and customer value. Bridgestone’s extensive range of quality tyres is complemented by the provision of mechanical and fleet services through the company’s nationwide retail network of Bridgestone Select and Bridgestone Tyre Centres, and sale of quality Australian manufactured retreads through Bandag Pty Limited. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.